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  • Writer's pictureChristine Hopkins

Why everyone needs a wine concierge for the holidays

If you’re wondering what’s a wine concierge, let me tell you. A wine concierge is an independent wine consultant whose role is to make recommendations, know your preferences, help manage changes to the wine club and make it quick and easy to keep your wine rack, fridge or cellar stocked. They also come in handy when it comes to holiday gifts.



As the holiday season approaches, a wine concierge can help manage your family, friend, and customers' gifts. If you’re ordering ten or more gifts, she can help you process that in one order. Or, if you are planning a couple of gifts, orders can be processed individually.


Scout & Cellar packages its gift sets in a decorative box with a QR Code that’ll take you to a virtual wine tasting with Jon McDaniel, director of product and education at Scout & Cellar. He was Food + Wine Magazine’s Sommelier of the Year, on Wine Enthusiast’s 40 Under 40 Tastemakers, and has been knighted in both Piemonte and Verona, Italy.


This takes your gift to a whole new level. You’re not just giving wine; you’re giving a wine-tasting experience with one of the most recognized wine educators and professionals in the United States. Pretty cool, right?


Your wine concierge will keep you in the loop for any wine specials, deliveries, and help resolve any issues on your behalf. She can also help you manage your Scout Circle Wine Club or AutoShip. If you’re curious about the difference, Scout Circle is curated for you and includes shipping, while AutoShip allows you to choose from specific wines. You can schedule monthly, bimonthly, or quarterly and make changes at any time.


I have customers who shoot me a text with their order, so they never have to log in to the website if they don’t want to.


There are approximately 18,000 wine consultants across the United States, and I’d be honored to serve you.


If you’d like more information about becoming a customer or joining as a wine consultant, click this link and fill out the form to request more information.



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