Copywriting Projects
These blogs were written for Lone Star Coastal Alliance
To increase awareness about outdoor recreation, museums, history, food, and culture on the Upper Texas Coast, the Lone Star Coastal Alliance hired me to write a series of blogs highlighting the region for the Explore Lone Star Coastal website.
Between August 2022 through October 2023, I wrote approximately 34 blogs for the Alliance covering outdoor recreation, festivals, food, history, and trip plan itineraries.
The Lone Star Coastal Alliance's long-term goal is to have this region designated a National Recreation Area. The first step was collaborating with stakeholders and gathering ideas on common themes between the four counties. We also asked for the support of stakeholders to share content on their platforms.
See sample of blogs below:
Services Provided:
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Creating content calendar
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Research on ideas to include suggestions for each county
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Writing each blog
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Promoting the activities on the Alliance's Facebook and Instagram accounts
Exploring the Upper Texas Coast
Foodie Tour of Upper Texas Coast
Must Do Ghost and History Tours
New Trips Plans to Explore the Upper Texas Coast
Exploring the History of the Upper Texas Coast
These articles were written for Integrated Medical and Wellness Family of Clinics
Services Provided:
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Created yearlong content calendar
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Research material for articles
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Draft and post articles
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Create supplemental posts to reinforce the monthly topic
Integrated Medical and Wellness Family of Clinics operates facilities in Mississippi and the Greater Houston area and plans to add more locations. To tap into LinkedIn's audience, I was hired to draft a series of articles about the treatments available at the clinics. Initially, the goal was to focus on Houston and build the main page with staff's support.
LinkedIn is a platform where professionals go to connect. Articles can create brand awareness among potential clients and referring partners. Using common questions in the copy, articles are also searchable on Google.
See a sample of articles below.