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Copywriting Projects

Waves of Commerce is an e-newsletter for the Galveston Regional Chamber of Commerce.

In addition to my consulting work, I serve as the Marketing & Communications Director for the Galveston Regional Chamber of Commerce, where I oversee strategic messaging, digital content, and member communications—including the Chamber’s flagship e‑newsletter, Waves of Commerce.

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Project Tasks:

  • Write all articles included in the newsletter

  • Design the newsletter in Canva

  • Publish the newsletter using HeyZine which generates a digital flipbook version

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Waves of Commerce is the Galveston Regional Chamber of Commerce’s comprehensive e‑newsletter, designed to keep members informed, engaged, and connected. Each edition features a message from the Chamber President and CEO, timely press releases, upcoming events, and curated sponsorship opportunities. The publication serves as a streamlined communication hub, offering members a clear, consolidated resource that complements the Chamber’s regular email outreach. The e‑newsletter is distributed every other month and consistently earns 4,000–6,000 views per issue, serving a membership base of roughly 1,000.

 

Sample newsletters below:   

These blogs were written for Knowledge Hive.

Services Provided:

  • Identified several avatar personalities that were a fit for Knowledge Hive’s target market

  • Wrote topic-focused blogs that would connect with these personality types

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Knowledge Hive is an online platform that connects professionals with freelance opportunities with a focus on tech, marketing, and other industries. For this project, we focused on key messages and phrases that would be of interest to more seasoned professionals looking for a side business or consulting opportunities.

 

See a sample of articles below.   

These articles were written for Integrated Medical and Wellness Family of Clinics

Services Provided:

  • Created yearlong content calendar

  • Research material for articles

  • Draft and post articles 

  • Create supplemental posts to reinforce the monthly topic

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Integrated Medical and Wellness Family of Clinics operates facilities in Mississippi and the Greater Houston area and plans to add more locations. To tap into LinkedIn's audience, I was hired to draft a series of articles about the treatments available at the clinics. Initially, the goal was to focus on Houston and build the main page with staff's support.   

 

LinkedIn is a platform where professionals go to connect. Articles can create brand awareness among potential clients and referring partners. Using common questions in the copy, articles are also searchable on Google.

 

See a sample of articles below.   

These blogs were written for Lone Star Coastal Alliance

Services Provided:

  • Creating content calendar

  • Research on ideas to include suggestions for each county

  • Writing each blog

  • Promoting the activities on the Alliance's Facebook and Instagram accounts

 

To increase awareness about outdoor recreation, museums, history, food, and culture on the Upper Texas Coast, the Lone Star Coastal Alliance hired me to write a series of blogs highlighting the region for the Explore Lone Star Coastal website.

 

Between August 2022 through October 2023, I wrote approximately 34 blogs for the Alliance covering outdoor recreation, festivals, food, history, and trip plan itineraries. 

 

The Lone Star Coastal Alliance's long-term goal is to have this region designated a National Recreation Area. The first step was collaborating with stakeholders and gathering ideas on common themes between the four counties. We also asked for the support of stakeholders to share content on their platforms. 

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See sample of blogs below: 

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